about

Speakers about

Kayla Knudsen

marketing manager – WashCard Systems

About

Kayla joined the WashCard Systems team as a marketing coordinator in 2024, quickly establishing herself as an influential marketing strategist with an empowering and democratic leadership style. As marketing manager, she is integral in establishing marketing strategy, ensuring comprehensive brand management, and driving continual business growth. She also oversees all creative aspects of the sales and B2B process while helping establish and maintain optimal execution strategies for order fulfillment from the start of an order’s lifecycle to its end. While new to the car wash industry, Kayla has over 10 years of professional creative marketing experience in various environments, including animal welfare, banking, and construction. She holds a degree in Graphic Design and minors in Professional Writing and Art from South Dakota State University.

Presentation

B2B Marketing: Understanding its Importance and Identifying Opportunities for Business Growth

In this workshop, you’ll learn the basics of business-to-business (B2B) marketing, identify current B2B trends, increase your understanding of why this type of marketing is important, and see numerous examples of current opportunities to grow your own business by using this type of marketing strategy. While presented content will occasionally be catered to the car wash industry, conference participants from other industries are encouraged to attend, as they will still learn general B2B marketing principles and takeaway exciting ideas that can be implemented even beyond car washing.