Arlington, Texas 2020

Monday, January 20

Attendees of our first Women in Carwash™ conference suggested that we include the option for hands-on learning opportunities at the next event. We listened and are adding the Women in Carwash Academy to the first day of the conference.

Some guests may wish to include the Women in Carwash™ Academy in their conference package. Attend them yourself or send employees: it’s up to you! It’s up to you! Elements of the conference are priced separately in order to be as flexible as possible.

Later in the day, join us for the conference’s inaugural evening event: A Toast to Women in Carwash featuring food and cocktails, networking and a keynote presentation that sets the tone for the conference. Like Women in Carwash Academy, this evening event is open to all who wish to join us in kicking off the conference or who just want to get a sense of what the conference is all about.



Lunch/Learn: Predictable Is Preventable–Thinking About Security Differently: Crime Prevention through Environmental Design

Sean Sportun ICPS

Learn how Circle K Stores are using the power of Crime Prevention Through Environmental Design (CPTED) and Community Engagement coupled with a Crime Stoppers partnership in their effort to prevent crime at their stores, while also enhancing community safety overall.

This unique and interesting approach is now the focus of a Harvard University Business School case study.

  • Determine community safety factors which relate to actual and perceived vulnerabilities for users of the property
  • Determine measures and design applications which will enhance the safety and security of the store location for normal and abnormal users of the property
  • Get a better understanding of how to develop key internal & external stakeholder partnerships through Loss Prevention lead community engagement initiatives with Crime Stoppers
  • Learn how crime prevention applications can help reduce incidents of crime, while also enhancing your organization’s brand reputation
  • Turn antisocial behavior into a revenue generator while reducing crime incidents
  • Expand your understanding of how to combat store-specific crime issues and learn how doing so can positively contribute to your company’s bottom line



Chemicals – Hosted by Transchem/Turtle Wax
Bill Carbonel

Chemicals are the lifeblood of your wash. In this informative session participants will learn about Chemical delivery systems, trouble-shooting chemical issues and a carwash chemical overview.

Vacuums – Hosted by VacuTech
Fred Grauer

Participants will learn the ins and outs of vacuums, differences between central and canister, choosing the right vacuum for your site, the vacuum delivery methods and discuss both paid and free options along with basic power, electrical and maintenance of your vacuums to be followed by a question and answer segment.

Pumps – Hosted by General Pump 
Marc Palecek and Reed Peterson

Understanding the Heart of your car wash, “The High-Pressure Water Pump”. Participants will gain hands-on knowledge of what happens when the pump malfunctions and proper maintenance to avoid a breakdown.

Doors – Hosted by Airlift Doors 
Sabrina Shrack, Shelly Thoreson and
Wanda Crews

The overhead door session will include differences in car wash doors and operators and what types are best for specific applications. It will also teach participants how to maintain their doors and operators in all seasons properly. Lastly, it will cover the basics on troubleshooting common problems associated with doors and openers.


A Toast to Women in Carwash

Meet up with friends, make new ones, and enjoy a drink accompanied by an abundant selection of appetizers while you listen to smooth jazz performed by Mr. Keith House.  The Keynote talk by Certified Executive Coach and acclaimed motivational speaker Paul Krismer will set the tone for the conference as a whole with the cutting-edge, science-based presentation Happiness and Success–The Serious Business of Positive Emotions.



Tuesday, January 21


Part I: DiSC Profiling

Part II: DiSC Profiling

Nancy Schmautz

DiSC® is the leading personal assessment tool used by more than 1 million people every year to improve work productivity, teamwork and communication.

The DiSC profile will help you improve interpersonal communications and connect with your staff, coworkers, owners, management, etc. more effectively. Is there one person in your life that you simply don’t get on with? Someone who does things so differently from you and you don’t understand why? Your DISC profile will help you understand your own personality, how you like to communicate, how you come across to others, and why others behave as they do, so you can meet in the middle and communicate clearly. The DiSC profile can be used in recruitment, assessment, team advantages, improving communication, coaching and training, client relationship management and sales strategies. You will leave with a DISC Classic 2.0 booklet and much more. We will be discussing all the personality types and, time permitting, doing a role-play exercise. This is a life-changing, positively charged workshop that is not to be missed!



Part I: #Women in Carwash: The 21st Century Demand for Women Leaders”

Part II: Global Café-style workshop: Women In Carwash

Paul Krismer

We’re creating a special session for the alumni from the first Women in Carwash™ conference, which we hosted last April/May. Paul Krismer will pick up where the keynote presentation left off with one of his most original, progressive and inspiring presentations –

“#WomenInCarwash™: The 21st Century Demand for Woman Leaders” – which he is creating specifically for the conference. This uplifting, funny presentation gets right at the heart of great opportunities while insightfully demonstrating that the path forward lifts everyone – men and women – while celebrating how the carwash industry is leading the way forward in traditionally male dominated industries.

Following the presentation, Paul will moderate a ‘World Café’ style workshop session being designed specifically for this conference.

This workshop will focus on:

  • identifying the actions that lead to the success of women in particular in the Carwash industry
  • sharing successes and challenges in intra- and inter-gender interactions in the Carwash workplace
  • determining mentoring and leadership strategies to continue to strengthen the success of women in the industry


NOTE: Participation in this session is limited to 48 with first seats going to the Women In Carwash 2019 Alumni and their delegates. However, if you have already participated in a DISC profiling workshop and would like to attend pending availability, click here to select this option.



Participants will enjoy a panel discussion with carwash industry women executives.



Marketing & Social Media

Ruth Ann Rose – Rose Marketing

Have you Googled your business lately? You may be surprised what you find. Simple strategies to control your online presence will be discussed along with some hands on learning experiences. So bring your laptop and let’s dive in and explore your company’s digital footprint and give your customers more reasons to be your digital brand ambassadors.



This year our special evening event will be held at the Texas Star Dinner Theatre where guests will be sure to enjoy an entertaining theatre production. Come and enjoy a lovely three course dinner and great camaraderie as you compete with other teams to solve the mystery!



Wednesday, January 22


Betsi Bixby

How do you find the right people for your business? More importantly, once you’ve found them, how do you keep them happy and growing in their roles so they stick around?

During this presentation, Betsi will guide us through proven strategies for recruiting and retaining top talent using the Meridian Method™.  She’ll cover practical steps you can immediately implement to ensure you have the right people in the right places, and how to keep them around for the long haul. Take your business to a new level by recruiting and retaining the right talent.



Stepping Beyond the Limitations of Management

Paul Krismer

Capping of the conference, the concluding session ties us back to Monday evening’s Keynote presentation with a focus on transformational leadership.

Many leaders come to their roles as a function of their expertise in a specific subject, but leadership requires more than job-specific skills. Leadership is a way of being. This talk de-emphasizes what we individually know and instead asks us who we are.

Traditional employee engagement programs often buy the loyalty of employees’ bodies but do not win their hearts and minds. In this workshop, learn direct interventions that change the way employees FEEL about their work and their workmates. Leverage positive psychology to bring creativity, productivity and joy into your workplace!

Men and women who influence the behaviour of staff can learn a mindset that shifts them from overseers of business processes to genuine leaders – seeing the big picture, articulating the direction, and embracing their team in a collaborative and committed mission. Transformative organizational change occurs when bosses are coaches who lead with emotional intelligence and profound personal integrity.


Content highlights

  • Thomas Crane’s leadership model
  • Differentiation between leadership and tasks found in a job description
  • Engaging Hollywood video content that drives the points home and inspires discussion



International Conference – Arlington, Texas – January 20–22, 2020


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