Marla comes from a long line of carwash operators. “My family has been in the business since the 1950’s. I am a third-generation operator and began my career at the age of 11. I got to do everything from running the cash register to window cleaning and pumping gas,” shares Marla
Born and raised in Pheonix, Arizona, Marla completed her education at the University of Arizona. After university, she moved away to pursue opportunities outside of the carwash industry. It didn’t take long for her to find her way back to Pheonix and the family business, Weiss Guys Express Wash. That was over 30 years ago.
Today, Marla is married with two daughters and a furry friend, Luna, their golden retriever. She enjoys the outdoors, especially hiking the different mountain peaks in Arizona. Her family is her motivation, and she loves every moment that they spend together.
When asked what she enjoys most about her job, Marla says, “The variety. No two days are ever the same for me. One day I could be working on financials, the next marketing and purchasing or responding to customer concerns. I thrive on the daily challenges of the business. It keeps me on my toes.”
In 2014, Marla was asked to be on the Board of the Western Carwash Association. “It was one of my proudest moments in the industry. I was the only woman on the board that year,” she says. Four years later, there are three women sitting on the board, and this year Marla is the WCA president.
“The carwash industry is an amazing industry where people genuinely love what they do. Car washers love to share their knowledge and experiences. Being able to network with other operators and suppliers has been invaluable to me. When we come together as an industry, we are much stronger,” says Marla.