Join us for inspiring women, educational
workshops, and fun.
As recently as a decade ago the presence of women in leadership positions in the carwash industry was negligible. Today, twenty per cent of the leaders in the carwash industry are women and their numbers are growing.
In the ever-changing carwash industry, women are rapidly emerging as some of the most forward-thinking leaders.
What is also exciting is that a growing number of men are welcoming and actively supporting this change.
The first four Women in Carwash™ conferences recognized and celebrated this exciting development to the delight of our guests who found it very valuable, informative, ground-breaking, and surprisingly intimate. One thing everyone could agree on is that a healthy, happy industry that is getting better for women is an industry that is getting better for everyone, and this will be a driving theme of the upcoming conference.
Come and join us for this, our 5th conference!
- Jessica Potts
PRESIDENT, INSPIRED STRATEGY GROUP Inc.
Positivity | Woo | Arranger | Strategic | Communication | Activator
I’m known for getting things done, while always having fun! Professionally, I’m a Gallup Certified Strengths Coach, LUMA Certified Practitioner, and an eSpeakers Certified Virtual Presenter who brings passion and energy to everything I do. As a speaker, strategist, and coach, I help leaders build their dream teams. I believe that leadership happens at all levels and my mission is to empower people to leverage their unique soft skills, strengths and superpowers and live their most optimistic, productive, fulfilled lives. What does that all mean? It means that I’ve made a career of “facilitating your awesomeness and inspiring your best day ever!” - that was actually on my first business card!
Want to know more? You can read my professional bio on Linkedin.
My first book just launched! Best Day Ever: Uncovering Your Strengths & Discovering Your Passion. I’m on the board of the Toronto Chapter of the Canadian Association of Professional Speakers (CAPS). My background is in economic development where I spent a decade coaching and training entrepreneurs to realize their goals and dreams. I’m Business Communications lead for Brock University’s Goodman School of Business Professional Development Group. I’m a past faculty member at the Niagara College School of Business & Management. I was nominated by her students for Part-time Educator of the Year in her rookie term of teaching. I serve as co-chair for two community programs/events that have raised over $650,000 since 2015. I’m mom to two great kids, a rescued terrier, and a 120lb Great Dane who thinks it's a lap dog. I’m a self-proclaimed French fry and guacamole connoisseur. I’ll always find a subtle way to tell you if you have something in your teeth
- Melissa Pirley
Since Melissa first entered the insurance industry, she wanted to make a difference and help clients get the best coverage for their money and change the Car Wash & Auto Detailer/Auto Dealer Insurance Industry for the better. Melissa resonates with Car Wash Businesses in general as she comes from a family of Car Wash Owners and Auto Dealer owners. Melissa saw firsthand the struggles Car Wash Owners & Auto Dealers experienced day-to-day to management, claims, insurance, and more. Melissa has years of experience in the insurance industry and has invested her time in completing Sonny’s Car Wash College courses to add value to her insurance clients in the way of risk mitigation, equipment safety, equipment valuations, and site management. Melissa is responsible for creating and implementing a very successful National Car Wash Insurance Program for reduced rates and better coverage for clients. As we all know, this is a male-dominated industry, so we as women must support each other and encourage each other to be our very best versions of ourselves in the car wash industry to make a lasting impact. Melissa enjoys being the Insurance guru for the Women In Carwash™ group.Read More
- Sandy Travis Bildahl
Sandy Travis Bildahl
Sandy is a Certified Business and Emotional Intelligence Coach, a motivational speaker and creator of a life changing system of personal transformation Bravery Becomes You. Sandy has developed a road map to success that results in unstoppable fearless confidence and satisfaction.
Sandy is also the Editor-in-Chief of the carwash magazine WashTrends, the Deputy Executive Director of the Mid Atlantic Carwash Association and a frequent attendee at the ICA and Northeast Carwash Association trade shows.
Sandy believes, “True joy comes through exploring and uncovering your unique, powerful brave identity. When you’re in sync with yourself…everyday is about success.”
Sandy lives in Annapolis Maryland where she also enjoys success as an artist and author. Her upcoming book Bravery Becomes You: On the Road to Fearless and Free, features her 6 week cross country camping road trip with her son (she had never camped in her life!)
- Carey Petersen
Carey is a seasoned professional in the car washing industry with more than 40 years under his belt. He has experience in both the vendor and the supplier sides of the business, having been a car wash owner as well as a General Manager in the chemical supply industry. Carey is proud to have worked for many of the leading car wash chemical suppliers, however, it is Blendco Systems he now calls home. As the Southeast Regional Sales Manager for Blendco for the past 15 years he has grown his territory, and has repeatedly earned the President’s Council Award given by DuBois Chemicals, the parent company of Blendco Systems.
In Carey’s free time he loves to adventure out on his Harley Motorcycle with Dee his wife of 31 years and spending quality time with his 8 grandchildren.
- Iona Kearney
Iona grew up with a love for car washing and business thanks to her father. Ever since she was little she had always wanted to be a part of the car wash industry. She attended Texas Christian University graduating with a BS in Economics and a BS in Criminal Justice in 2018. Throughout her undergraduate years she spend a lot of time studying leadership and best practices when running various organizations. After graduation, she spent a year as a leadership consultant working with women of all ages in leadership roles around the country. Currently Iona serves as the General Manager for one of Speedy Sparkle Car Wash locations and the Marketing Manager for Speedy Sparkle Car Wash in Colorado.Read More
- Gretchen Matthews
Gretchen Matthews is a freelance writer who started Chesapeake Quill to help businesses find the right words to connect with their audiences. In two decades of writing and editing website copy, magazine articles, nonfiction books, and educational materials, she’s developed strategies to enhance any text’s readability. She holds a B.A. in English and French from Dickinson College and a Professional Certificate in Writing and Editing from George Mason University. Read More
- Diane Stafford
Diane brings 20 years of executive leadership in nonprofit, government and large corporations. She is the President of UpTalent Solutions and certified Partner with Predictive Index. She is an entrepreneur, starting two companies and realizing that scalability is directly related to finding the right talent. She has a wealth of experience in areas of strategy, contracting, operations,
P & L and talent and succession management.
Diane joined the Predictive Index as a Partner as she immediately saw value in leveraging predictive data to optimize business performance. “It’s gratifying to help client’s use workforce analytics to find the best in each individual, and then use the data to build upon that potential to accelerate performance. Industries as diverse as healthcare, technology, nonprofit, hospitality, insurance, call centers, construction and state government all rely on for improved results and better business execution. “I’m passionate about helping companies solve their toughest problems.”
Sessions will continue to be update. Click on the session heading bar for more information.
We've profiled how women are impacting today's carwash industry.
Read their stories here.
Thanks to our early sponsor for making this event possible!
Women in Carwash conference will be held at the beautiful B Ocean Resort in
Fort Lauderdale, Florida
web: boceanfortlauderdale.com or call: 1-954-954-5551
B Ocean Resort
1140 Seabreeze Blvd.
$219 USD per night
WOMEN IN CARWASH
International Conference – January 17-19, 2022
For information and to register or to become an event sponsor.
+1-204-489-4215 Brenda Jane Johnstone
+1-778-772-3057 Andrew Klukas