Julie Graff is the digital manager for DRB, Julie Graff handles the company’s web presence, including websites, social media activity and blogs. Graff started her career working as a newspaper reporter.
“I got to do some cool things, but ultimately the hours and overall industry weren’t the right fit for me,” says Graff. “I took a PR/marketing job for a software company where I worked for 10 years. I then spent four years with a marketing agency until I was laid off in 2018. What seemed like a misfortune ended up being a blessing because it brought me to DRB and the carwash industry. I had no idea what all went into car washing until I started at DRB. It had never crossed my mind to pursue a career in car washing, but now that I’m here, I love it.”
Graff remarks that she had the pleasure of helping DRB develop a content strategy that focuses on helping carwash businesses grow.
“I love that DRB strives to be a partner rather than just a vendor,” says Graff. “Everyone here is really invested in helping operators succeed and I’m proud and excited to be a part of that. The biggest challenge for me coming in was learning not only the technology we provide but also the industry in general. It just takes time, and I’m still learning, but I’ve certainly learned a lot in two years!”
There is so much energy in this industry, states Graff: “Everyone is driven to advance their businesses and the industry as a whole. The camaraderie is really special. I’ve never seen an industry where people are so willing to help others and share their knowledge. I plan to continue to work in the industry and grow with DRB.”
Regarding the carwash industry, Graff says she doesn’t think it has seen the peak of growth yet.
“I think operators are going to get more and more sophisticated with the use of technology and data, and they will use it to reach new levels of success,” she comments.
To view profiles: Scroll over and click the image of each woman's photo to learn how these women are impacting the carwash industry.